Scorchman’s Weblog

Scorchman’s weblog

There are only 12 kinds of ads in the world. Resist them all! February 29, 2008

Filed under: 1 — scorchman @ 11:31 pm

After much research, Donald Gunn, creative director for the advertising agency Leo Burnett, determined that nearly all good ads fall into one of 12 categories
—or “master formats,” in his words.This slide show presents some recent ads exemplifying each of Gunn’s 12 basic categories. The curtain has been pulled back on all those sly sales tactics…

read more | digg story

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