Scorchman’s Weblog

Scorchman’s weblog

Lickable Ads (Lawsuit Waiting to Happen?) February 29, 2008

Filed under: 1 — scorchman @ 11:22 pm

Welch’s is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking the ad. The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: “For a TASTY fact, remove & LICK.”

read more | digg story

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