Scorchman’s Weblog

Scorchman’s weblog

Forget MTV – Apple’s iPod ads are the new music-star makers February 29, 2008

Filed under: 1 — scorchman @ 11:32 pm

Nick Haley, 18, took just 30 minutes to pluck the Brazilian band CSS from obscurity and hurl it into the national spotlight. Marketers at Apple headquarters in Cupertino were so impressed with the song selection and YouTube video, they arranged for Haley to travel from England to Los Angeles, where he helped advertising executives at TBWA/Chiat/Day

read more | digg story

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